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Growth Strategies for your Association or Not-For-Profit: Part 3

A Marketing article written by Mike Whitehouse

There are a wide range of different approaches and strategies that can be used to grow your association or Not-For-Profit organisation. Your main focus is attracting and retaining new and existing members as they are your prime sources of income.

It is important to utilise all of your resources and pursue every avenue available for the growth, benefit and knowledge of your association.

How Associations can Benefit from using Google Scholar

A Marketing article written by Lynne Newbury

Google Scholar is becoming more popular for those searching the web for full texts of scholarly literature across a variety of publishing formats, from books, to research articles to theses and other abstracts.

It includes a variety of academic publishers, professional societies, preprint repositories and universities, as well as scholarly articles available across the web. However, be aware that some links you are taken to ask for payment to view the full text.

Optimisation Tools for your Association or Not-For-Profit Organisation: Part:4

A Marketing article written by Lynne Newbury

In part 4 of utilising search engine optimisation (SEO) for associations and Not-For-Profit organisations, we will be looking at meta data and how to best use that website page function on your association website. How to name your images and file uploads to get the best possible optimisation will be explored as well as tips on how to link internally within your site and the benefit of using <alt> tag images.

Growth Strategies for Membership Organisations: Part 2

A Product article written by Mike Whitehouse

In part 2 of the top growth strategies for membership organisations I will focus on the marketing and communication aspect that associations and Not-For-Profit organisations can easily implement into day to day activities.

Members are the prime sources of income for any association and having the ability to effectively speak and interact with them is crucial. I will highlight key marketing steps that you as staff members can utilise within your own association or Not-For-Profit.

Improve your Association's SEO with Text Formatting: Part 3

A Marketing article written by Lynne Newbury

In part 3 of our search engine optimisation (SEO) for associations and Not-For-Profit organisations, the focus will be on text format and how to increase your chances of search engines picking up important headings and your text format.

The way you format your website pages is important and having the format correctly utilised will impact on your association's search traffic. This blog will explore all you need to know on using the right HTML code and which heading types are the most appropriate.

Top Proven Growth Strategies for Membership Organisations: Part 1

A Product article written by

Not only are your members your most valuable asset they are a primary source of income for any association or Not-For-Profit. Members should be your advocates, your hands and feet on the street championing the cause and influencing new members.

How to Ensure your Association is utilising SEO in your Titles and Page Headings: Part 2

A Marketing article written by Lynne Newbury

In part 2 of our search engine optimisation (SEO) for association and Not-For-Profit organisation we will be focusing on website titles and page headings. The best ways for search engines such as Google or Yahoo to pick up your website depends on your titles and page headings. 

Search engine optimisation can help promote a webpage on a particular topic so that it’s more easily found. To get the best results, there are quite a number of things you can do in both ‘on-page optimisation’ and ‘off-page optimisation’. This blog in particular will explore 'on-page optimisation'.

How to improve your Association or Not-For-Profit's SEO by utilising Keywords: Part 1

A Marketing article written by Lynne Newbury

In this month's blog we will be focusing on search engine optimisation (SEO) for associations and Not for Profit organisations. The first instalment will include 'on-page optimisation' and the second will move into 'off-page optimisation'.‘On-page optimisation' refers to how you structure the content on that page, and what words and links you use to get the best results.

For associations, ensuring your SEO on your website is set up correctly may not be as important as for businesses that rely on people finding their website to engage with them.

Automated Events and Conference Software - Benefits for Association Staff: Part 2

A Product article written by

Member Evolution's software solution provides associations with the latest cutting edge membership technology. The automated events and conference section is only one part of many functions the software offers.

Part 1 of the automated events and conference process addressed the effortless event creation procedure for staff, highlighting the additional information staff members can utilise to their advantage.

AuSAE Networking Series 1 Wrap up

A Association News article written by Mike Whitehouse

As an annual partner of AuSAE, Member Evolution has attended every networking lunch in the series so far this year and as such have experienced first hand the staggering re-invigoration of AuSAE in all cities nationwide and at the same time sampled some very fine food!