Blog

Membership Software: Enhancing the Customer Experience

A Product article written by Mike Whitehouse

Companies traditionally operated under the assumption that building the best product possible was the key to gaining market leadership. However, with the increase in product customisation and the rising demand on associations’ time, more and more companies are realising that it’s not just about what they sell but also the service provided and who they market to be crucial.

A Solution Economy is the New World for NFPs to Survive and Thrive in

A Marketing article written by Lynne Newbury

New technology advancements in recent years have changed the landscape of Not-For-Profit and association operations. There has been an emergence of the ‘solution economy’ and this has highlighted how the sector will need to adapt and change to stay relevant in an ever-evolving environment.

The Academy of Science & Australian Shareholders Association Implement a new Member Management System

A Product article written by Steve Chia

Member Evolution has deployed an association membership management software solution to both Academy of Science and Australian Shareholders Association (ASA). Each organisation wanted to improve their member retention, membership value, reporting systems, streamline overall efficiencies and refresh the visual design page layouts and general site navigation.

By implementing an online membership solution an organisation benefits from a verity of outcomes:

Customer Service Guarantees for Association and Not-for-Profit Organisations

A Product article written by

Here at Member Evolution we pride ourselves on providing the best customer service and support possible to all of our clients. There is nothing worse for a client than feeling their queries are not being heard or addressed. Adequate support teams need to be in place to both help and support the needs of clients and their members.

The Member Evolution’s cutting edge Association Management solution comes with a range of standard policy agreements to ensure our clients’ needs never get overlooked.

Standard Guarantees

The Core Components of CRM: Integrated Multichannel Strategy

A Product article written by Mike Whitehouse

For an organisation to successfully use a CRM membership solution they need to interact with it in multiple ways within an association. An effective way is not to use only one channel but many. Traditional techniques saw organisations using primarily only one main channel to communicate to their members or sponsors. Now new technologies and market forces are dramatically changing traditional channel structures.

Variety of User Purposes

The Core Components of CRM: Effective Customer Segmentation

A Product article written by Mike Whitehouse

CRM software can deliver a wealth of benefits to an association however, many associations fail to appreciate that technology is simply just one of the components of a successful CRM solution. Associations implement a CRM as a complete business strategy focused on improving the way they market, communicate, and provide services to members.

Allow Members To Give You Their Data

A Marketing article written by Lynne Newbury

It’s interesting to note that tech giants don’t carry out surveys in order to gather all their data from consumers. They use other techniques such as data tracking and looking into the workflows and user journeys of their consumers. Associations also need to start employing similar techniques as well as other simple ways of enabling the collection of their members' data. An easy solution is not to send another survey out as chances are that it will have a low response rate and you won’t receive the results you were after.

Survey Failure

National Precast Concrete Association Australia Implements a new online Membership Management Solution

A Product article written by

From a business perspective it’s just as important to get projects out the door as it is to gain new leads and sales. Above all it’s important to keep your clients and customers happy throughout the entire cycle and more importantly after their associations website and software is live, along with well into the future for support, hosting and upgrades.

Advantages of Bulk SMS Automated Reminders for Associations

A Product article written by Steve Chia

Users are getting increasingly more involved with their smart phones which are now helping organise people’s day to day lives. The change has taken place from using the more traditional diary pen and paper method to storing information and meetings on the smart phone which you always have with you, so the transition makes sense. The growth of smart phones has caused a new focus on mobile marketing where users receive information via a text message.

How SMS works for Associations

Don’t Let Switching Association Membership Software Slow You Down

A Marketing article written by Lynne Newbury

Making the switch to a new online membership software is not only expensive but time consuming for many associations. Productivity can be slowed down when the transition is taking place, but it’s not all bad news. There are several key approaches that can help make the transition smooth and stress-free for all staff involved and, eventually, members when the new system is live.