Newsletters are a popular way to communicate with your members, but there is a right and wrong way!
The challenge many associations are faced with is providing news that keeps all members interested and engaged. Sure there will always be General Industry News but more often than not you might have news that is relevant only to a small percentage of your audience. You’ll want to send it teveryone? If you do that you risk sending too much information that most won’t read and you’ll run the risk of boring your audience and ultimately becoming irrelevant.
