Is Online Learning right for your association?
A Marketing article written by
There is no doubt that Online Learning or e-Learning is gaining popularity and has now become a widely used education medium that is almost expected to be part of any curriculum. In 2014 it was a $56 billion industry and is set to double this year!
There are lots of advantages to e-Learning and it can be used on its own or to compliment the classroom.
Advantages
If you aren’t already delivering e-Learning consider the following:
- It is cheaper to schedule and deliver then classroom training
- It saves money on travel and expenses, onsite facilities, cost of trainers, etc…
- Provides your members with flexibility
- Easy to assess results and gives assessors flexibility
- Takes full advantage of the interactivity and multimedia power of the Internet to create fun and engaging content
- Members can learn anywhere and anytime
- Can be integrated with your existing CRM for ease of management
Tips
- Clearly define your course structure
- Develop high quality content that engages the student
- Provide easy navigation, uncluttered design and multimedia tools
- Keep your audience motivated by providing reminders throughout the course of how they will benefit by completing it
- Integrate activities so that the student can practice their new skills
- Design the course into small modules that are easy to digest
- Make the course easy to maintain
- Offer support and collaboration such as Live Chat, email or phone
- Make it easy to access, ideally directly from your website without needing a separate user account (single sign on)
E-Learning can not only be a great resource for your members but also an opportunity for your association to increase engagement as well as providing a constant source of revenue.