Members and web users know when they are on a good website and the solution is easy. If users and members can easily navigate around your website finding the information they are looking for quickly, then you are on the right track. But how do you know if your members are having a positive user experience on your website? The answer is simple: if your association is getting regular website user interaction with SIGs, Q&As, news articles, new membership sign-ups and event attendance your membership website is having the desired outcome.