Blog Archive for May 2013

Growth Strategies for Membership Organisations: Part 2

A Product article written by Mike Whitehouse

In part 2 of the top growth strategies for membership organisations I will focus on the marketing and communication aspect that associations and Not-For-Profit organisations can easily implement into day to day activities.

Members are the prime sources of income for any association and having the ability to effectively speak and interact with them is crucial. I will highlight key marketing steps that you as staff members can utilise within your own association or Not-For-Profit.

Improve your Association's SEO with Text Formatting: Part 3

A Marketing article written by Lynne Newbury

In part 3 of our search engine optimisation (SEO) for associations and Not-For-Profit organisations, the focus will be on text format and how to increase your chances of search engines picking up important headings and your text format.

The way you format your website pages is important and having the format correctly utilised will impact on your association's search traffic. This blog will explore all you need to know on using the right HTML code and which heading types are the most appropriate.

Top Proven Growth Strategies for Membership Organisations: Part 1

A Product article written by

Not only are your members your most valuable asset they are a primary source of income for any association or Not-For-Profit. Members should be your advocates, your hands and feet on the street championing the cause and influencing new members.

How to Ensure your Association is utilising SEO in your Titles and Page Headings: Part 2

A Marketing article written by Lynne Newbury

In part 2 of our search engine optimisation (SEO) for association and Not-For-Profit organisation we will be focusing on website titles and page headings. The best ways for search engines such as Google or Yahoo to pick up your website depends on your titles and page headings. 

Search engine optimisation can help promote a webpage on a particular topic so that it’s more easily found. To get the best results, there are quite a number of things you can do in both ‘on-page optimisation’ and ‘off-page optimisation’. This blog in particular will explore 'on-page optimisation'.

How to improve your Association or Not-For-Profit's SEO by utilising Keywords: Part 1

A Marketing article written by Lynne Newbury

In this month's blog we will be focusing on search engine optimisation (SEO) for associations and Not for Profit organisations. The first instalment will include 'on-page optimisation' and the second will move into 'off-page optimisation'.‘On-page optimisation' refers to how you structure the content on that page, and what words and links you use to get the best results.

For associations, ensuring your SEO on your website is set up correctly may not be as important as for businesses that rely on people finding their website to engage with them.